Event Description

The Canadian Country Music Association (CCMA) is devoted to the celebration and promotion of Canadian music. They’re a not-for-profit organization committed to helping Canadian musicians celebrate their purpose and pursue their passion. The CCMA is built “upon the foundation to educate, elevate and celebrate Canadian talent.”

What we did for them

Purpus was a proud official sponsor at the 2019 CCMA awards. We supported Canadian country musicians and fans alike by providing an activation space, an artist meet and greet contest, the opportunity for exclusive branded cans, a backstage content box and access to influencers. We gave away prizes to happy fans and facilitated conversations between musicians and their audience over ‘Ready to Drink’ cans of Purpus Vodka Soda.

What it means for our community

We will always support those who are finding their purpose in the arts. The music industry can be a difficult place to get a foothold — it can be especially daunting in the Canadian Country Music industry. We were happy to tip our hat to those who have, provide an inspired drink to those who are trying, and connect everyone over Purpus Vodka Sodas.